Growing public awareness of climate change and energy sustainability issues means installing renewable energy systems can be a good public relations move, and can help improve corporate image in the public eye. So it is not unusual to see solar news coverage of a large installation in your area, whether at a university or on a corporate campus, or even on a local bakery.
For homeowners, the “PR-pop” usually comes in the way of attention and interest from local media and from friends and neighbors. People with solar on their homes tend to be looked upon as leading-edge, tech-savvy people. And they questions from others who are starting to have an interest in solar. Our customers are our best ambassadors.