From the March/April 2013 edition of Solar Builder Magazine, article by Associate Editor Kelly Pickerel: “Think about this millennial generation… your next generation of employees and your next generation of customers are people who have been taught, since kindergarten, that the Earth must be saved and it’s their job to do it. They have also been taught that the answer to every need is technology. Those ideas are wired into the emerging millennial generation more than any generation that preceded it.”
Just as another semiconductor-based technology–personal computers–shaped the adult lives of the boomer generation, photovoltaic solar and the quest for clean energy may well define the millennials over the next 30-40 years. If it does, the world could be a cleaner, greener, smarter, and more sustainable place.